Service · Dashboard Build

Core Marketing KPI Dashboard

This service delivers a clear, executive-level Looker Studio dashboard built around your core marketing KPIs. It is designed for organisations that want a focused reporting view using accessible data sources, without commissioning a broader BI or data engineering project.

Request a Dashboard View Dashboard Scope
KPI-led reporting Focuses the dashboard around the marketing metrics that matter most to your team and stakeholders.
Clear report structure Creates a simple, readable layout designed for routine performance review rather than technical complexity.
Multi-source visibility Brings together GA4 and relevant platform data into one reporting view where the data is accessible.
Practical handover Includes concise documentation so the final dashboard is understandable and usable after delivery.

Why a Core Marketing Dashboard Matters

Many organisations already have useful reporting data, but it is often spread across GA4, ad platforms and manually compiled updates, making performance harder to review consistently.

This service provides a structured dashboard build focused on bringing core marketing KPIs into one clear reporting view. The aim is not to create a complex BI environment, but to deliver a simpler, more reliable way to monitor performance and support routine decision-making.

What This Service Helps Solve

Fragmented reporting

Brings core marketing KPIs into one place so teams are not relying on multiple exports, screenshots or disconnected views.

Slow stakeholder updates

Provides a cleaner reporting format that makes it easier for leadership and stakeholders to review performance quickly.

Inconsistent KPI visibility

Creates a more standardised reporting view around agreed KPIs, trends and channel performance indicators.

Who This Is For

  • Marketing teams that want one clear view of core KPI performance
  • Organisations currently relying on multiple disconnected reports
  • Teams that need simpler reporting for leadership or stakeholders
  • Businesses with accessible marketing data that is not yet presented clearly

Dashboard Scope

KPI Scoping and Reporting Design

  • Review and confirmation of the core marketing KPIs to include
  • Agreement on the primary reporting audience and use case
  • Prioritisation of headline metrics for routine stakeholder review
  • Definition of a clear reporting structure before build begins

Dashboard Structure

  • Executive summary section for headline KPI visibility
  • Performance trend views over time
  • Channel-level breakdown where relevant data is available
  • Conversion-focused reporting section where applicable
  • Visual layout designed for clarity and routine use

Dashboard Build

  • Build of one core Looker Studio dashboard
  • GA4 connection included as the standard primary data source
  • Up to two additional marketing data sources included where they are straightforward to connect within the agreed scope
  • Use of native Looker Studio connectors where available
  • Basic report filters or controls where useful for the reporting use case
  • Simple dashboard styling aligned to your brand where logos, colours or examples are provided

Where additional data sources require third-party connectors, these must be procured, licensed and supplied by the client. Connector selection, purchase, billing, ownership and ongoing connector support are not included in this service, although guidance can be provided during scoping.

Brand Alignment and Handover

  • Simple visual alignment to your brand where suitable assets are provided
  • Use of supplied logos, colours or example reports where appropriate
  • Short dashboard handover document
  • Summary of connected data sources
  • Explanation of the main report sections
  • Basic guidance on how to use the dashboard

What You Receive

Following delivery you will receive a completed Looker Studio dashboard built around an agreed KPI set and reporting use case, together with a concise handover document summarising the structure, connected sources, metric definitions and intended usage of the report.

Dashboard deliverables

  • One core Looker Studio dashboard
  • Reporting structure based on agreed KPIs
  • GA4 as the primary data source plus up to two additional agreed sources
  • Basic brand alignment where suitable assets are supplied
  • Short dashboard handover document

Out of Scope

This service focuses on a defined dashboard build. It does not include:

  • GA4 or GTM implementation fixes
  • Complex data modelling or transformation
  • BigQuery development or data warehouse design
  • Custom attribution models
  • Automated ETL or pipeline development
  • Purchase, licensing or management of third-party connectors
  • Troubleshooting third-party connector products outside normal dashboard setup
  • Large numbers of data sources beyond the agreed scope
  • Data cleansing, restructuring or manual preparation of poor-quality source data
  • Ongoing dashboard maintenance or recurring reporting support
  • Large multi-dashboard reporting suites

If your reporting requirements depend on significant data preparation, extensive source integration or unreliable underlying tracking, this would be scoped separately or may require a GA4 Audit, GTM Audit or Measurement Review first.

Inputs Required

  • Access to GA4
  • Access to any additional agreed marketing platforms
  • Confirmation of the KPIs to be reported
  • Access to any required third-party connectors, where applicable
  • Brand guidelines, logos, colours or example reports, if branding alignment is required
  • An email address on your organisation’s domain for dashboard transfer

Looker Studio dashboards cannot always be transferred cleanly across unrelated domains. To ensure the finished dashboard sits within your organisation’s environment, a user account on your organisation’s domain will normally be required during delivery.